Jacy Stricker – Portfolio

This pamphlet was created to promote line dancing events at Lipscomb University, combining clear event information with engaging, student-friendly design. I focused on creating a visually appealing layout that captures the fun, social atmosphere of line dancing while ensuring key details are easy to read and accessible. This piece reflects my ability to design with a specific audience in mind and communicate event information in a creative, effective way.

For this project, I developed a cohesive set of mock social media posts for Sozo Charities, including one for Facebook and one for Instagram, alongside a comprehensive brand kit. Each piece was designed to reflect the organization’s mission while maintaining visual consistency across platforms through color, typography, and messaging. This work demonstrates my ability to translate a brand’s identity into engaging, platform-specific content that connects with its target audience.

For this group project, we developed a mock social media campaign focused on promoting self-esteem among older college students and young professionals. The campaign was based on secondary research and existing studies, which we used to better understand the pressures and challenges this audience faces and inform our messaging strategy. We emphasized authenticity, relatability, and practical encouragement through thoughtfully designed posts and interactive elements. We presented our research and campaign at the Lipscomb Student Scholar Symposium, showcasing both our strategic approach and creative execution. This project strengthened my skills in collaboration, audience analysis, and research-driven communication.